How do I set time?
To set time, you need to turn button in anti-clockwise direction if you have a screw-in lock watch. You need to softly pull the button out a little bit. The best way to do this is to use first and second finger and use finger knuckle as a lever in order to pull the button out with as little force as possible. You can feel a little "click"! Now you can set the time by turning it anti-clockwise. This would turn the minute-hour hands forward until you set the right time. When time is set, push the button back and turning the button clockwise for a few rounds.
I have a watch with a date, how do I change the date?
To change date and time you need to do the following. If you have a screw-in button like Rolex, you need to turn the button anti-clockwise for a few rounds until the button is loose. Then you need to pull the button out softly by using your thumb nail and first finger nail, softly and without force. You should feel a "click" here. There are two steps when you pull the button out. The first step is for setting the date (and Day if you have a Rolex Day-Date). The second step is for setting the local. You can only set Date forward by turning button in one direction. When you are done with setting date and time, push back the button and wind it clockwise for a few times. No need to lock it.
Setting time and winding up: 9 quick and easy steps
Before that, for automatic movement watches, please loose the crown (if screw type crown) and adjust the time for 24 hours before winding procedure.
1. These are the main setting crown positions:

2. Winding up
To wind the watch up you are to do the following:
Set the winding crown to Position 1.
Turn the crown approximately 10-15 times till you hear it clicks. The watch is to be hold in your left hand face up and the hands are to be turned clockwise only.

If you noticed that the watch is hard to wind up and the hands cannot be set up smoothly, you have to oil the mechanism.
Attention: do not try to wind the mainspring of the crown up to the stop as the self-winding mechanism does not have this option and you may ruin the mechanism.
Wind the self-winding watch only out of necessity. The better part of self-winding watches does not need a regular wind up provided you wear it everyday. When you hear a low, faltering clicking, it means that the spring is fully wound up. However if the watch is rarely put on (the watch is not moved therefore the self-winding mechanism is inactive), you will have to wind the mechanism up manually daily (4 to 5 turns of the crown).
It is still advisable to wind up once in a while self-winding watches. Say, if you have to wind up a manual winding watch every day or every second day, you have to wind up a self-winding watch every second week or once a month.
3. Calendar Setting
To set the calendar you are to do the following:
The calendar is set by means of the setting crown or by the special button at the case of the watch. If the calendar is to be set by the crown, the crown should be pulled out to Position 2 until it clicks again.

Now, by turning the setting crown clockwise, set the date needed. In case the watch has a week day field, set it by pulling the crown still further. Note: The function of crown position may vary depending on watch model.
Note: when setting the day and date, turn the crown smoothly clockwise. The date mechanism is very fragile.
Do not pull the crown out hard, if it does not come out smoothly, pull it simultaneously turning it there and back.

Put the setting crown back to Position 1.
Place the crown back with care, if it does not fit in smoothly, try also turning it there and back as in the instance of pulling it out.
Attention: do not set the calendar if the hands of the watch show the time between 22.00 and 4.00 as during this period the mechanism of the calendar switching is in action. To avoid any malfunction put the hands of the watch back or forward before the calendar setting.
4. Time Setting
To set the time you are to do the following:
Pull out the crown to Position 3.

By turning the setting crown clockwise, set the time needed.
Note: setting the time, do not try to do it in a single prolonged movement, but wind it in short abrupt movements. That will save you the minute wheel.

Put the setting crown back to Position 1.

Recommendations for use:
Strikes and Vibration: though the watch is supplied with an antistrike balance of node, it does not prevent any mechanical damages when the watch falls down from a considerable height or when the watch endures a blow.
Moisture Protection: in accordance with the International ISO Classification the "Water Resistant 30m 100ft" level allows to keep the watch under the rain as well as run your hands under the tap having the
watch on. In these cases the water does not splash that hard. However, the watch will be ruined if you swim wearing it or if the watch falls into the water.
Periodical Checking: we recommend you to have a regular prophylactic inspection in a watch repair shop every 2 to 3 year.
Injurious Effects: keep your watch away from the influence of any chemicals, magnetic field, sudden temperature drops.
What is the first thing I need to do when receiving the watch?
Upon receiving the watch, wind it. It is likely that the watch runs out of energy during the journey. Wind the watch for about 30 to 40 full 360 degree turns clockwise. It is about 80 our normal way of winding, assuming we wind 120 degree for each wind. (Stop winding if you feel stiff. Over winding will hurt the movement.) If you know your watch is battery, there is no need to wind it. If your watch has a screw-tight crown, release it by turning it anti-clockwise until it is loosen. Then you can wind it for 30 - 40 times as mentioned. Once done, you can screw it tight by pushing it inside and turn it clockwise at the same time.
How does watch get energy to maintain movement?
There are a few kinds of watches:
1. Battery/quartz watch: gets energy from battery, no need to wind at all.
2. Automatic and winding watch: get energy from both human movement and winding mechanism.
3. Winding and mechanical only: only gets energy from winding mechanism.
4. Non-winding: only gets energy from human movement. No winding is needed.
Power reserve
An important feature of every automatic winding watch is its power reserve. Before putting your watch on, you should wind it up manually (20 turns of the crown) in order to create an initial power reserve for its operation.
To retain its power reserve, the watch must be worn continuously and actively for at least 8 hours per day. Should you be unable to wear your watch for the minimum amount of time each day or should it be left idle for 24 hours at a stretch, repeat the steps outlined above.
Our technical centers will be glad to answer any questions you may have in this regard.
Watch functions (Swiss Movement)

Manual winding
Crown in position A.
If the watch has not been worn for several days, wind it up manually with 20 careful clockwise turns of the crown.
Once you have done so, the watch will wind itself up automatically with your wrist movements.

Setting the time
Pull the crown out to position C.
Turn the hands clockwise until the date changes (midnight). Continue to turn the hands until the right time is reached, then, in synchronization with a time signal or against a reference clock, push the crown back to position A.
Important: If you attempt to set the time while the watch's chronograph is running, the chronograph's minutes hand will move as you set the time and this will distort the chronograph's minutes count.

Setting the date
Pull the crown out to position B, then turn it until the right date is reached. Push the crown back to position A.

Chronograph functions

Using the chronograph
Start / Stop / Reset Mode
Used for timing the duration of an uninterrupted event.
Before performing resetting always be sure to first press button a to stop the timer. Otherwise, you could damage the mechanism.

Start / Stop / Start Final Stop Mode
Used for a succession of partial events forming part of a whole, e.g., timing a football game, and stopping the timer whenever the ball is out of play.

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